Affiliate Disclosure

1. The legal context

Best Products UK is a UK affiliate publisher. We comply with:

• The Digital Markets, Competition and Consumers Act 2024(Schedule 20), which regulates “hidden advertising” and material connections between publishers and the brands they review
• The Consumer Protection from Unfair Trading Regulations 2008 (in force during the transition to the DMCC Act)
• The UK Code of Non-Broadcast Advertising(CAP Code) and ASA guidance on affiliate marketing, including the December 2024 review that called for the phrase “earns a commission” rather than “may earn a commission”
• The Competition and Markets Authority’s open letters and principles on online reviews and influencer marketing

2. Where the money comes from

Articles on the Site contain affiliate links to retailers including:

• Amazon Associates UK (amazon.co.uk) — partner ID bestprodukuk-21
• Other UK retailer affiliate networks (e.g. Awin, CJ, Skimlinks) where the retailer for a particular product is not on Amazon UK
• Direct affiliate programmes operated by the manufacturer or specialist retailer (declared inline in the article where used)

When you click one of our outbound links and make a qualifying purchase, the retailer pays us a commission — typically 1% to 6% of the order value. The commission comes from the retailer’s margin, not on top of the price you see at checkout. You pay exactly the same as you would if you went directly to the retailer.

3. How we label affiliate content

Every article that contains affiliate links is labelled in three places:

• A clearly visible “Advertisement” banner near the top of the article, before the first paid link
• An “Ad” tag next to outbound retailer buttons
• The rel attribute sponsored nofollow on every paid outbound link, in line with Google’s and the major search engines’ webmaster guidance

We use the wording “earns a commission” (not “may earn”) because every outbound retailer link on the Site is, in fact, a paid commercial arrangement. The ASA’s December 2024 review confirmed that hedged language is misleading where the link is in fact monetised.

4. How rankings are decided

The editorial process and the commercial layer are deliberately separated:

1. We decide our shortlist (typically 25 to 50 candidate products per category) based on published expert reviews, awards, retailer best-seller data and reader requests
2. We rank the shortlist using our four scoring factors: cross-reviewer agreement on quality, depth of testing across the reviews we read, UK availability and warranty, and value relative to UK retail price
3. Only after the editorial ranking is fixed do we attach affiliate links to the retailer with the best mix of UK availability, price, and stock for each ranked product

Commission rates are not a ranking factor. We do not move a product up the list because it pays more, and we never accept payment to include a product or write a review. If two products are tied on editorial merit, we may favour the one with broader UK retail availability — but never the one with a higher commission. If we ever do break that rule we will say so explicitly in the article.

5. Press samples and gifted products

Where a product was supplied free of charge to one of the publications we cite, we note that fact in the article. Best Products UK itself does not currently accept gifted products. If we begin to, we will declare it inline and add the terms of the arrangement to this page.

6. Sponsored content and paid placements

We do not currently publish sponsored articles or paid placements. If we do in future, each piece will be:

• Clearly headed “Advertisement” or “Paid for by [brand]”
• Visually distinct from editorial content
• Excluded from category rankings and search results on the Site
• Removed from the homepage after seven days

7. Tracking technology

Outbound links pass through https://bestproductsai.co.uk/go/[product-id] on this domain. The redirect lets us record an anonymised click count per product and article — no personal data is shared with the retailer beyond what your browser ordinarily sends. The full data picture is in our Privacy Policy.

You can opt out of affiliate cookies by clearing third-party cookies in your browser, or by using a privacy extension. Doing so will not affect your ability to read articles.

8. Editorial corrections

If we make a factual error — including in a paid article — we’ll fix it and record the correction at the bottom of the page with the date. Material corrections about safety or warranty are flagged at the top of the article. Email editorial@bestproductsai.co.uk if you spot something wrong.

9. Reporting concerns

If you believe we have failed to disclose an affiliate relationship, mis-described a product, or broken UK consumer-protection law, please contact us first at editorial@bestproductsai.co.uk. You can also report concerns to:

• Advertising Standards Authority (ASA)
• Competition and Markets Authority (CMA)
• Trading Standards (via Citizens Advice)

10. Company information

Best Products UK Ltdis a private limited company registered in England & Wales (Companies House number TBC), registered office TBC. Editor-in-Chief: TBC. ICO data protection registration: TBC.