Privacy Policy

1. Who we are

Best Products UK (“we”, “us”, “our”) operates the website at bestproductsai.co.uk. We are the data controller for personal information collected through this website. The legal entity behind the site is Best Products UK Ltd.

If you have any question about this policy or how we handle your data, contact us at editorial@bestproductsai.co.uk.

2. What data we collect

We collect a limited amount of personal data:

• Affiliate click data— when you click an outbound “View on Amazon” or partner-retailer button, the request passes through the /go/[product-id] redirect on this domain. We log the article slug, your country (from the request header), the referring page, and a coarse browser bucket so we can attribute clicks per article. If you arrived from a Google ad and accepted cookies on the banner, the Google Ads click identifier (gclid) is also logged for ad-conversion attribution — see the Advertising section of our Cookie Policy. We do not log your IP address (it is used transiently for rate-limiting only), and we do not set any cookie on your browser through this redirect.
• Analytics data— if you accept analytics cookies on our cookie banner, we load Google Analytics 4 via Google Tag Manager. GA4 records aggregated information about how the Site is used (pages visited, session duration, anonymised country and device type). GA4 is configured with Google Consent Mode v2 set to denied by default, so nothing is recorded until you grant consent. Accepting the banner also enables Google’s ad-measurement consent flags, which we use solely to attribute purchases back to our own Google ads — we do not run third-party ad networks on the Site and we do not build behavioural profiles. See our Cookie Policy for the full cookie list and durations.
• Contact data — if you email us directly, we receive your email address and the contents of your message.
• Server logs — our hosting provider records standard web-server logs (IP address, timestamp, requested URL) for security and abuse prevention. These are retained for a short period and are not joined to any other data set.

We do not run user accounts, comment systems, or newsletter sign-ups. We do not collect names, addresses, passwords, or payment details. If you reject the cookie banner (or ignore it), no analytics cookies are set and no analytics requests are sent to Google.

3. How we use your data

• To measure the performance of our content and outbound affiliate links in aggregate
• To respond to enquiries and complaints sent to us by email
• To diagnose technical errors and prevent abuse of our infrastructure

We do not sell your personal data. We do not use it for behavioural advertising, and we do not run third-party ad networks on this site.

4. Lawful bases (UK GDPR Article 6)

• Legitimate interests — for analytics, performance measurement, affiliate-click tracking, and site security. We have assessed that these uses do not override your rights.
• Consent — for non-essential cookies. You can withdraw consent at any time without affecting the lawfulness of prior processing.
• Contract / pre-contract — for replying to your direct enquiries.

5. Cookies and similar technologies

See our full Cookie Policy for the categories of cookies we use, who sets them, and how to control them.

6. Sharing your data

We share personal data only with processors and partners that help us operate the site:

• Hosting and content delivery providers (e.g. Vercel, AWS) for serving the site
• Privacy-respecting analytics providers
• Affiliate networks (Amazon Associates UK and similar) — they receive only the information your browser passes when you click an outbound link, plus a partner ID that lets them attribute the click. They do not receive your name or contact details.

We may also disclose data where we are required to do so by law, by a court order, or by a regulator such as the Information Commissioner’s Office.

7. International transfers

Some of our processors are based outside the UK and the EEA (for example, in the United States). Where personal data is transferred, we rely on the UK International Data Transfer Agreement, the EU Standard Contractual Clauses with the UK Addendum, or an adequacy decision under UK GDPR.

8. Data retention

• Affiliate click logs: up to 13 months
• Server logs: up to 30 days
• Email correspondence: as long as needed to deal with your enquiry, then archived for up to 24 months

9. Your rights

Under UK GDPR you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request erasure (“right to be forgotten”) of your data
• Object to or restrict processing based on legitimate interests
• Withdraw consent for processing based on consent
• Data portability
• Lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk

To exercise any of these rights, email us at editorial@bestproductsai.co.uk. We aim to respond within one calendar month.

10. Children

Best Products UK is a general-audience product review site. We do not knowingly collect personal data from children under 13. If you believe a child has provided us with their data, please contact us and we will delete it.

11. Security

We use HTTPS across the site, restrict access to operational systems, and rely on reputable processors with their own security programmes. No method of transmission over the internet is 100% secure, however.

12. Third-party links

Best Products UK contains links to external websites, including Amazon UK and other retailers. We are not responsible for the privacy practices of those sites and recommend reading their respective privacy policies.

13. Changes to this policy

We may update this Privacy Policy from time to time. Material changes will be reflected in the “Last updated” date at the top. Continued use of the site after a change is published constitutes acceptance of the revised policy.

14. Contact

For privacy-related questions or rights requests, contact us at editorial@bestproductsai.co.uk.